We've become captivated by the Green Works Reverse Graffiti Gallery, a concept based on the idea that cleaning can be beautiful, especially when done naturally. The project has transformed an urban space in Los Angeles into a dynamic reminder that small, every day green choices can make a big impact.Drawing inspiration from nature, artist Mr. Kiji used Green Works cleaners as the medium to create murals in a mundane underpass in Silver Lake, with the hope that the unexpected art exhibit illustrates that cleaning can be beautiful and inspires viewers to do their part.
How to Enter:
To enter to win $1000 and a year's supply of All-Purpose Cleaner from Green Works, please fill out and submit the form below. The contest begins today, June 7, 2012 and ends Friday, June 22, 2012 at 11:59 p.m. ET. We will choose one winner at random. (Check out the Official Rules here).
"Like" Green Works on Facebook:
Simply by watching the time-lapse video of the transformation at Facebook.com/GreenWorks, $1 will be donated to the Environmental Media Association, promoting more green works.
About Green Works:
Green Works products started as a visionary idea among a handful of enthusiasts at The Clorox Company. The team wanted to know if it would be possible to create a line of cleaning products that were derived from natural ingredients and still effective at cleaning. The inspired result was the creation of Green Works, a line of cleaning products that are at least 95 percent naturally derived.
About Reverse Graffiti:
In 2008, Green Works set out to create a unique and breakthrough way to demonstrate the power of its cleaning products. The Broadway Tunnel, a high-traffic and extremely dirty spot in San Francisco, became the canvas for a live 140-foot Green Works product demonstration. Paul "Moose" Curtis, a British pioneer of an art form called "clean tagging," helped realize the vision. Green Works products are at least 95 percent plant-based, so reversing out a mural of plants and trees on a dirty city wall seemed like the perfect illustration.
The powerful and larger-than-life demonstration encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel. The results from the original Reverse Graffiti project inspired the continuation of the program on a larger scale with the creation of the Reverse Graffiti Gallery in Los Angeles.
>>>Simply by watching the time-lapse video of the transformation at Facebook.com/GreenWorks, $1 will be donated to the Environmental Media Association, promoting more green works.
>>>Get Your Friends to Watch!
Tweet about the Reverse Graffiti video and raise more money for the environment!
>>> Register for Special Promotions and other member benefits on the Green Works site.
(Images: Green Works)
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An artist did reverse graffiti work in Philly, and the police arrested him for graffiti. When he objected stating that he "was just cleaning" an area of the wall, the police indicated that creating an image still constitutes creating graffiti. So, I guess be careful.
my "all purpose cleaner" is vinegar and baking soda. 4L of vinegar for 3CAD can't be beaten. no need for clorox products, no need for a bazillion bottles under the sink. done and done.