While we're obviously big fans of online journalism, we still pick up magazines as they offer a different way to present ideas and imagery. We've been waiting for the day when magazines and digital media would fully mesh, and the iPad may finally do that. While we're not jazzed on that $500 (base) price tag, we're excited to see how the iPad will change the way media is presented.
One prime example of that in the video is the ability to "play" with products on the page and flip them around with 360s. While we know you've been able to do this on your computer for some time now, it's been limited to commercial brand sites. Now that magazines have this tool on hand, we can only imagine the amazing ways product focused stories can be presented,. How cool would it be to see an exploded view of a new product, where you can really delve in and see under the hood of Sharp's new flat screen. Or what about a Home Tech Tour where you actually walk through a three-dimensional view of someone's home?
As with the iPod, we hope the iPad inspires other companies to figure out ways of presenting print media in the digital age. There have been plenty of misses, but maybe this is just the beginning of the iPad revolution. And lets hope Wired is just the first of many magazines, as well as online sites that takes full advantage of the technology at hand.
Are only fear is that all of this content will be locked into Apple and those who can't afford an iPad will be cut out of the picture. What are you excited about and what are you afraid of when the iPad comes out next month?
Oh and that story you see on the iPad screen in the video called, "Cut Flowers," is my latest piece in the magazine. Can I get a w00t, w00t!
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Comments (5)
w00t, w00t!
this was a very impressive video, and i hope other publishing companies follow WIRED's formula. they did mention that WIRED was developing content for many devices, so i think the same content will be available on all platforms.
i don't plan on buying an iPad, but i do want to see the reaction to the device. hopefully it catches on, and it sells enough that publishers actually create new jobs for content.
This is definitely a cool use of technology, but it should be made clear that the device in this video is NOT an iPad. *Adobe*, not Apple, are the ones showing this off. The words "iPad" and "Apple" are not mentioned in the video. The title of this article and the written content are very misleading.
@weheartgames
The words "iPad" and "iPhone" are both mentioned in the first 20 seconds of the video and despite this feature not repeating those words throughout, the iPad is currently the most relevant piece of hardware made for such content.
What is a subscription to Wired going to cost me? Consumers aren't idiots (neither is Wired, usually). We know the cost to produce a magazine digitally is significantly lower than print. If we aren't getting that content at a significantly reduced prices, we will stick solely to our blogs (like unpluggd). On the other hand, if a year subscription to Wired was $5, we would buy it in droves. Or maybe that's just me.
@Nouniard
@weheartgames is right. Unless Wired is working on an Apple App, which is something not mentioned in the video but not out of the question as they have an iPhone app, this isn't for the iPad. The tablet they are showing it on in the video I believe is a Dell. At least that's the tablet Adobe has been using to show it off.
Remember, Wired teamed up with Adobe Air to make the app, which uses Flash and Flash is a no go on the iPad so unfortunately Air won't work either.