Capturing the Zeitgeist. The New Oxford American Dictionary has unveiled it's 2007 Word of the Year: Locavore! A locavore is someone who strives to eat food grown locally in the belief that fresh, local products are more nutritious and taste better. They also see the practice as environmentally friendly since fuel is not spent shipping food long distances. "Locavore" was coined by four women in San Francisco who try to eat only foods grown within a 100-mile radius of their homes. While most of us haven't gone to this extreme, there definitely seems to be a growing awareness of the benefits of locallly grown food as well as an upswing in the number and quality of farmers markets.