(Image credit: Apartment Therapy )

First IKEA announces they're entering the HDTV market, and now they're about dip their toes in the digital imaging category with the announcement of the IKEA Knäppa, a cardboard digital camera which was part of IKEA's swag bag goodies at the IKEA PS exhibition in Milan. The product is a bit perplexing, as early reports call the image quality on par with "one of those early cellphone cameras" and the disposable nature of a cardboard housing.

Personally, I think IKEA missed an opportunity to incorporate a small hex wrench into the design as a sly nod to their build-yourself philosophy. Only time will tell if the novelty of an affordable low resolution digital camera with characteristically IKEA design will be a hit with shoppers. Some sample images to mull over at Core 77.