Yes, Starbucks Really Does Know the Hot New Neighborhood Before Everyone Else

Yes, Starbucks Really Does Know the Hot New Neighborhood Before Everyone Else

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Tara Bellucci
Jan 30, 2015
(Image credit: Everything/Shutterstock)

Confirmation that Starbucks is boosting more than your productivity: Zillow found that higher home prices actually follow Starbucks, rather than the other way around. (In the article, Zillow's CEO and chief economist go through lots of experiments to determine that this is the case.) Starbucks' location analysts say that it's both an art and a science, with reams of data, but no singular factor goes into choosing the next hot spot.

Confirmed: Starbucks knows the next hot neighborhood before everybody else does | Quartz

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