Yosemite Paddle Board

Maxwell’s Daily Find 08.10.12

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Yosemite Paddle Board

• $2,950
James Perse

Definitely a stand out design toy for the summer of 2012, I saw James Perse's new stand up paddle board in his shop here in Soho, and it took my breath away. Stylish and minimal in the same way all of his clothes are, this board is one of two stand up lengths and comes in a number of colors. I've never ridden on one, but I'd trust it.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.