Yoshii Towel from Imabari Japan

Maxwell’s Daily Find 02.07.11

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Yoshii Towel from Imabari Japan

• $44

Spotted at the NY Gift Fair last week, these Japanese towels are unique and newly available here. Super colorful, green, soft and lightweight, they're two-sided and made of "exceptionally soft twisted ring threads. These 'Shankar 6' threads are cultivated under low agricultural chemicals. 100% hand picked, the seeds and fibers are naturally separated from the cotton to avoid tearing its fiber."

Think of these as Turkish in style but way softer and more absorbent. To read more, check out Aaron Able's first look at these towels from Habitare in Helsinki.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.