(Image credit: Apartment Therapy )
These are some insane numbers: 100 million active users snapping and uploading 40 million photos a day via Instagram. Obviously "what" a person photographs reveals a great deal about a person's interest (ahem...cats and dinner). But there's also which photo filter the user regularly turns to for embellishing their images which may reveal certain aspects of the person's personality according to this fascinating marketing study infographic (which also does a good job of describing each filter's visual signature)...


(Image: Marketo)