(Image credit: Andrew Harrer/Bloomberg)

Zillow announced last week that it is acquiring fellow real estate advertising site Trulia. The all-stock deal is valued at $3.5 billion. As the top two most visited real estate sites, the deal positions a unified Zillow and Trulia to capture a larger share of digital real estate ads.

Zillow to Acquire Trulia for $3.5 Billion in Stock | Bloomberg