Zillow Acquires Trulia

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Zillow announced last week that it is acquiring fellow real estate advertising site Trulia. The all-stock deal is valued at $3.5 billion. As the top two most visited real estate sites, the deal positions a unified Zillow and Trulia to capture a larger share of digital real estate ads.

Zillow to Acquire Trulia for $3.5 Billion in Stock | Bloomberg

(Image credits: Andrew Harrer/Bloomberg)

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Tara is a Boston-based marketing maven-turned-lifestyle writer, who spends her time thrift shopping, canning, and doing DIY projects.