A $35 Television Game Changer: Chromecast

A $35 Television Game Changer: Chromecast

Gregory Han
Jul 25, 2013

It's fair to say Google's first attempt to take claim of the living room wasn't as successful as hoped. But the company has a storied history of learning from their mistakes, eventually turning lemons into lemonade. This may be the case with the Chromecast, a sleek $35 HDMI media streaming accessory designed to connect the living room television to phones, tablets, and laptops across various operating systems...

Designed to work with a wide variety of devices – including iOS, Windows computers, and Android devices – the plug-in accessory creates its own wi-fi hot spot once plugged in, serving up content from Netflix (3 months free with purchase), YouTube, Google Play Movies & TV, Google Play Music and Pandora onto TV screens; connected mobile devices work as a remote control and scheduling tool for video content via a Chromecast app. 

The Chromecast veers away from Apple TV and Roku in price and features, ditching the additional clutter of a set top box for a near invisible, "your mobile device is the remote" setup. It's yet to be seen whether Chromecast is the product which allows Google to dominate the living room as it has with the desktop browser and mobile device world (I'm personally still waiting to see how Xbox One and the Microsoft Smartglass ecosystem pans out), but it's clear the OS-agnostic, bring your own device solution should appeal to a wider potential customer base, especially at just $35, with the additional carrot of 3-months free of Arrested Development...ahem...Netflix.

Technical specifications
  • HDMI Output
  • CEC compatible
  • Max. Output Video Resolution of 1080p
  • 72(L) x 35(W) x 12(H) mm; 34g
  • 2.4 GHz WiFi 802.11 b/g/n
  • USB
  • Supports Android 2.3 and higher, iOS 6 and higher, Windows 7 and higher, Mac OS 10.7 and higher, Chrome OS (Chromebook Pixel, additional Chromebooks coming soon)

Chromecast is available today for $35 via the Google Play Store.

(Images: Google)

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