A Behind the Scenes Look at a FLOR Catalog Shoot

A Behind the Scenes Look at a FLOR Catalog Shoot

Jason Loper
Jan 4, 2012

When I flip through a FLOR catalog I am always in awe of the beautiful photos. I had assumed the rooms mere mock-ups, created in a photographer's studio somewhere in a beautiful loft especially for the catalog shoots. As it turns out, I was way off…

Courtesy of the FLOR blog, we get this behind the scenes peek at a photo shoot for the Spring catalog. That's where I learned that FLOR uses real homes, often with the homeowners as models. It's kind of like our house tours!

I love seeing how in the top photo above the room is nice but it really takes the lighting (and skills) of the photographer to make it really go pow!

In the untouched photo of the photo wall, I'm a little like 'ooh that's a bit much'. But then when I see it styled up for the FLOR catalog (below), I'm ready to rush out and start scooping up old snapshots to recreate! Ah, the power of good photography and styling!

Check out the full behind the scenes post on the FLOR blog.

Images: FLOR

moving--truck moving--dates moving--dolly moving--house moving--cal Created with Sketch. moving--apt