A Tour of AphroChic’s Stylish Show Home at Helms Bakery

published Nov 17, 2014
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(Image credit: Jessica Isaac)

On the weekend of October 12th in Los Angeles, global design gurus Jeanine Hays and Bryan Mason remixed the Helms Bakery District’s newest showroom space, transforming its interior into a stunning concept home filled with design inspiration. The exhibit, complete with a living room, library, master bedroom, dining room, and back patio, was furnished entirely with items from the Helm’s Bakery District’s various retailers. Top it off with a hand-picked collection of local art displayed alongside vibrant, hand-dyed Rwandan imports inspired by Solange Knowles (more on that after the jump), and the result was a flawlessly furnished space brimming with poise and personality.

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(Image credit: Jessica Isaac)

Those who were lucky enough to peruse the Helm’s home in person likely got a sense they were present in someone’s actual living space. Splashes of the fictional home owner’s personality — mainly found in the African-inspired art and literature — mingled with classic furnishings from retailers, such as Room & Board and H.D. Buttercup, to make this stunning staged exhibit feel like a real home. In the space, color-saturated furniture and bold-patterned rugs beautifully coexisted with sleek lines, lush textures and natural materials to create a breathtaking display of what a home can be.

AphroChic founders Jeanine and Bryan believe that art, especially those of cultural significance, is what defines a space and gives it life. Closely identifying with African culture, the two have partnered with Indego Africa to create a line of products near and dear to their hearts. Unveiled at the Helm’s home, The Rwanda Collection features hand-dyed batik pillows and vibrant hand-woven baskets and coasters inspired by the colorful style of Solange Knowles. A closer look at the hypnotic blue damask wallpaper in the living room reveals a gorgeous water color silhouette of a Rwandan woman painted by artist Samantha Hahn. A portion of the proceeds from the collection will go to Indego Africa, a nonprofit social enterprise and lifestyle brand that supports women in Rwanda through economic empowerment and education.

For info on when The Rwandan Collection will be available for purchase in 2015, follow Aphrochic online and join their mailing list for updates.

Thanks, Jeanine and Bryan!