A Trend Forecaster On What You’ll Be Buying For Your Home in 2018
With the new year looming, we couldn’t help but take a sneak peek to see what we might be purchasing, making, loving, and coveting in 2018. We turned to Nancy Fire, the design powerhouse behind Design Works International, HGTV Home, Studio Design NYC, and Kelly Ripa Home to help us navigate what’s new and what’s next.
Nancy, who has her finger on the pulse of everything exciting that’s happening in furniture, textiles, fashion, museums, paint, and home decor, at every price point from Jo-Ann Fabrics to haute couture answered our most pressing home decor questions:
AT: What do you predict will be the iconic home aesthetic of 2018, and why?
NF: I see a shift in lifestyle, a more thoughtful and personal approach that will be reflected in all areas of life. Home aesthetic will start to soften and truly move towards a sensibility of comfort.
AT: What styles/types of furniture do you see being majorly popular in 2018?
NF: I see a move toward comfort in couches, with many low, puffy, curved and plump shapes. Fringe is also an important detail in home decor on ottomans, pillows and even on some sofas.
AT: Do you feel any particular companies will dominate or become increasingly influential or successful in 2018?
NF: I feel companies that collaborate with other companies and think out of the box with disruptive marketing, that are mobile-friendly with app awareness, Instagram savvy, hashtag hip and socially secure will continue to “make the connection with the consumer.” According to a study by Open Influence, 67.6% of respondents said that social media either somewhat or does influence their purchasing decisions, and almost half (49.4%) have discovered a brand or product based on the social media post of someone they “don’t personally know.”
AT: Any predictions for the most popular colors of the coming year? Why do you think those particular hues will be on the rise?
NF: I think there will be an abundance of warm and earthy colors like tones of sienna, terra-cotta and rust replacing the more minimal palette of previous seasons. Various tonalities of red are energizing and feel fresh, creating a sophisticated and modern twist to home decor in 2018.
AT: Rust was a major color in fashion for the past year, and Rihanna’s Fenty beauty line is all about shimmer and sparkle; do you see these or any other fashion trends seeping into home goods?
NF: OH YES…let’s look at Gucci and what Gucci’s new creative director Alessandro Michele has accomplished this past year in fashion. Michele entirely transformed what Gucci represented with his contemporary expression of eclectically mismatched separates emulating a quirky vintage vibe. His romantic, dream-like collection has reconnected millennials to high end fashion and now Gucci Decor, launched this year, is bringing a contemporary romanticism to the home in pillows, porcelain, metal trays, folding side tables, incense holders, candles, accent chairs and decorative folding screens.
AT: Do you predict any changes in buying habits in the coming year? Spending less and saving more, buying cheaper/secondhand furniture, splurging on heirloom-quality pieces, etc.—and if so, to what do you attribute those changes?
NF: Actually all of the above! The consumer vibe is changing; people are more knowledgeable about design thanks to all the lifestyle and interior design expert advice offered online as well as in print. Even if you’re not a designer by trade, your home has become your haven and for many it’s a form of self expression. Why not mix heirloom with contemporary, vintage with modern and DIY with store-bought. It’s really about the mix of your lifestyle and incorporating special treasures that are your own, whether they were inherited, shopped for, or just refurbished.
AT: The effects of the popularity of such trends as KonMari and hygge are still being felt; do you predict that these approaches to housekeeping and decorating will continue going strong, or is there another mindset/aesthetic that’s poised for a takeover?
NF: Actually most of America is NOT aware of these terms and they are just starting to filter through the general public as a new concept. It’s up to us, the design community and manufacturers, to make sure these trends are well represented at the retail level, online and in print because that is truly the way the world is moving forward with design; it’s all about the simple pleasures that make our lives happy and relatable to everyday life.
Thank you, Nancy, for sharing your insight and experience!