Did you know in Korea, Taiwan, and Japan, it's common for people to escape to the mountains and forests to go "forest bathing"? The popularity of the activity is based upon the belief being surrounded by tree-released phytoncides, antimicrobial volatile organic compounds emitted by certain plants and trees, might help improve health. It's probably why Korean brand Coway's design above not only hints of the shape of a pinecone, but also incorporated an element which releases of phytoncides while filtering indoor air...
The recently announced black Coway AM-1012AD and the slimmer white and wood Coway APM-1211GH both sport 4-stage filter system to remove "dust, viruses and toxic gases", alongside a built-in humidifier to aid in promoting more comfortable indoor air conditions.
Touch sensors controls allow for adjustable air flow, with the final output being pushed through a phytoncide module with the advertised experience of fresh woodland air (a dubious claim, considering the experience of being surrounded by thousands of trees outdoors vs. a small home appliance).
But still, both are handsome examples of industrial design; each was awarded the 2012 Red Dot product design award.
(Images: Woongjin Coway Co., Ltd.)