Hello Kitty-Branded Airplanes: Flying the Kid-Friendly Skies

Hello Kitty-Branded Airplanes: Flying the Kid-Friendly Skies

Jackie Boucher
Mar 19, 2012

The marketing geniuses of Hello Kitty team up with one of Taiwan's biggest airlines and what do you get? As you would expect: a traveling experience that is a heavily branded, Hello Kitty extravaganza; from meals to mascots to boarding passes. Even the seats' antimacassars sport that ubiquitous kitty's mug. Oh, and then there is the "barf bag".

This is actually the second generation of Hello Kitty-branded jets (the first debuted in 2005) and helps celebrate EVA Air's 20th anniversary. There are three jets, each with its own Hello Kitty theme: Magic Jet, Apple Jet and Global Jet and each has over 100 branded items on board. Eva Air has even set up a separate, animated website that caters to kids.

This may seem a bit over the top, but perhaps not in light of the Hello Kitty dentist office, home or maternity ward.

See more: If it's Hip, It's Here

Read more: EVA Air

(Images: EVA Air)

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