Airbnb Is Partnering with 23andMe, So Let Your DNA Plan Your Next Trip

published May 23, 2019
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Vacation planning becomes infinitely less stressful after you determine the when, where and how. If you typically accomplish those travel-related tasks via a standard Google search, by using your favorite travel app, with suggestions from friends and family, or pure wanderlust, congrats on making these tried-and-true methods work.   In the spirit of innovation, however, 23andMe and Airbnb have teamed up to introduce a new approach to sorting out the details of your next trip.

In order to encourage ancestral exploration through travel, the popular vacation rental platform and the at-home genetics testing company now highlight customized rental selections and heritage travel experiences based on customers’ DNA.

From different types of tourism, to leisure and business, many of us leave our home bases behind with express intention, but 23andMe and Airbnb hope to help customers plan their next getaway with their personal heritage in mind. After receiving their ancestry results, Airbnb users will then have the option of searching for trips and rentals in their results-based countries.

And for those opting for a staycation or a local cultural experience that ties to their roots, Airbnb Experiences displays heritage-based options in your hometown as well. A set of dedicated pages on Airbnb’s site links with genetic populations on 23andMe, simplifying the search process for those who want to explore places with genetic ties as well as those who are simply interested in cultural excursions.

“At Airbnb, we believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world — and what better way to do that than traveling to your roots,” said Co-founder and Chief Product Officer Joe Gebbia.

While the commercial and business aspects of using DNA test results have not been without controversy, Airbnb cites a 500 percent increase in users booking trips to explore their heritage since 2014, suggesting that this combo of genes and travel may be a huge success.