Aldi Is Taking Aim at Amazon and Rolling Out Their Own Delivery Service

Aldi is one of the most loved grocery chains in the nation for a big reason – they have low prices but they don’t cut quality. Instead, any cuts made by Aldi are made with the intention of delivering the best service to their customers. Honestly, who doesn’t love finding Trader Joe’s products at Aldi for much cheaper?

In a bid to take aim at Amazon, Walmart, and Kroger’s delivery services, Aldi is officially getting in the game. This year they will be rolling out their delivery service nationwide (starting in the U.S.) with the company Instacart. And they are not starting out small. To begin with, roughly 80% of Aldi stores will offer this delivery service.

In an interview with Business Insider, Aldi’s US CEO, Jason Hart, said, “More than ever people are pressed for time and money. Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper, who wants high-quality food at unbeatable prices.”

Previously, Aldi had begun this delivery service in 2017, but in a smaller market. Aldi’s service had only been available in a few areas, like Chicago and Atlanta. Now, they’d like to have their service available in at least 800 of their stores by the end of 2018.

On top of their delivery service, Aldi also plans to test out curbside pickup by November. The service will allow customers to purchase their groceries online and pick them up at the store, where an employee will have loaded up their shopping bag. This is an ideal situation for people who want to stop by the grocery store after work and before dinner, but really don’t have the time to get an entire shopping trip done in that timeframe. Aldi plans to make curbside pickup available in 1,500 locations.

To celebrate the launch of their delivery service nationwide and their new curbside pickup, Alid is offering $10 to first-time Instacart users on their purchases of $35 or more.

Grocery chains are in a big race and competition to see who can provide the best delivery service to their customers. According to Business Insider, Kroger offers a service at 900 of their locations. Amazon has their own Amazon Fresh delivery service that allows people to purchase groceries and toiletries for Amazon prices. On top of that, they are also working on their delivery service with Whole Foods for their stores across the U.S. They even announced that shoppers will be able to pick up their orders curbside just 30 minutes after their purchase is complete.

You can head over the Instacart’s website to check and see if your local Aldi is on their list.