Alessi Store

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(Image credit: Apartment Therapy)

For their first New York store, Italian design studio, Alessi chose Soho and a space a few doors down from Moss. The front half of the space is devoted to a coffee shop with displays of Alessi’s wares. In the rear of the store, the housewares are displayed on glass shelves in a brightly lit, white and mirrored space-uit is a little intimidating and very harsh. While the colorful plastic designs pop against the intense whiteness-the many stainless steel and glass designs are lost in all the reflections. The unique (yet, bizarre) space was designed by Hani Rashid of architecture and design firm, Asymptote

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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
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(Image credit: Apartment Therapy)
Alessi’s heyday has passed. While their designs are highly recognizable and well-established, I can’t remember being excited lately.(The Pinocchio funnel, maybe…) Maybe a more physical U.S. presence will change that.
-aaron
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