Alessi's New Milan Flagship Store by Marti Guixe

Alessi's New Milan Flagship Store by Marti Guixe

Sarah Coffey
Jun 8, 2011

Modern tabletop company Alessi has maintained the same flagship location for almost 25 years in Italy's design capital, Milan. After all that time, they've finally moved — from 9 Corso Matteotti to 14-16 Via Manzoni. Tomorrow, the doors open to their new store, a sleek and colorful space designed by the (self-described) Catalan "artist/performer/ex-designer" Martí Guixé.

Martí Guixé's sketch for Alessi's new flagship

CEO Alberto Alessi says he tasked Guixé with the creation of a space that would be "refined as befits our role as a manufacturer of Italian design, but also relaxed and certainly not dull and self-important."

The new store in Milan

The result is a patchwork of reds, purples, blacks, and whites used in geometric floor patterns and staggered display shelves. Guixé, who designed Alessi's Paris location three years ago, describes the new store as "a set, a museum, a shop and a cabinet."

Alessi's new flagship store opens on June 9, 2011, and is located at Via Manzoni 14–16, 20121 Milano, Tel. 02-795726. Contact the store for hours and more information.

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Photos: Courtesy of Alessi

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