Amazon Celebrates 20 Years with Prime Day

Amazon Celebrates 20 Years with Prime Day

Tara Bellucci
Jul 6, 2015
(Image credit: Julie Clopper/Shutterstock)

Amazon is 20 years old, and on July 15, the online retailer is celebrating with a day of deals. On Prime Day, Amazon will offer more deals than on Black Friday.

Open to new and existing Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria, the deals begin at midnight and will continue throughout the day, as often as every 10 minutes.

Last year, the cost of Amazon Prime membership went from $79 to $99, causing initial upset but was eventually accepted by most consumers.

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