Amazon Freaked a Whole Bunch of People Out With a Baby Registry Email

published Sep 20, 2017
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(Image credit: Jonathan Weiss)

Emails from Amazon are usually good things: Your order has shipped, someone sent you a gift card, and the like. Tuesday afternoon, however, one email sent to multiple customers by mistake had people scratching their heads and questioning whether the online retail giant knew something they didn’t.

Around 4:30 pm ET yesterday, several people took to Twitter to share that they got an email from Amazon announcing someone purchased an item from their baby registry. The thing is, many of the people didn’t have a current registry, or a even baby. Some were questioning whether Amazon knew something they didn’t, or if it was some cruel joke.

Apparently, @amazon thinks I’m having a baby & have a gift registry. (Nope x2). Also, ugh, what a crappy mistake to send to women.

— Sam Kappucino (@samkap) September 19, 2017

Hm. @AmazonHelp – I just got an email that someone bought something from my Baby Registry… which is 6 years old.

— Pete Vigeant (@greenghoulie) September 19, 2017

Ever woman with fertility issues when they got that @amazon registry email. #amazonregistry #amazonbabyregistry

— Daniella (@YellaRenee) September 19, 2017

#amazon not funny sending me a baby registry e-mail when I’m pretty sure my wife’s not pregnant. ?

— Ricardo Rivera (@PointsFitness) September 19, 2017

Uhhh…does @amazon know something I don’t know? Who else just got a random email about a baby registry gift?

— Danielle Gunn (@DanielleRGunn) September 19, 2017

Amazon just informed me that someone has purchased a gift from my baby registry. My baby is 21, and hopes it’s a keg.

— Karen Tumulty (@ktumulty) September 19, 2017

People wondered whether it was a sophisticated phishing scheme, but the company later confirmed that it was an actual email, sent in error. Amazon told Money that the email was sent due to a technical glitch, but declined to answer how many people received the email.

Around six hours later, Amazon sent an apology email, which Mashable posted:

(Image credit: via Mashable)

Did you get an email? How did you react?