Amazon Prime Day 2020 Is October 13—Here’s What You Need to Know, Plus Deals You Can Shop Now

published Sep 28, 2020
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Credit: Sarah Crowley/Apartment Therapy

The wait is almost over! This morning, Amazon announced the date of this year’s Prime Day sale, after it was postponed this summer due to the coronavirus pandemic. Instead of its usual launch in July, Amazon Prime Day 2020 will kick off at 12 am PT/3 am ET on Tuesday, Oct. 13, and conclude at 11:59 pm PT/2:59 am ET on Wednesday, Oct. 14. Amazon typically has a ton of deals leading up to the event, so you’ll want to keep a close eye on Amazon’s Deals section from now until Oct. 13. (Keep reading for early deals that are live right now!)

What Will Be Included in Prime Day Deals?

To put it simply: a lot. Last year we saw major deals on everything from Dyson vacuums and Instant Pots to mattresses and furniture. You’ll likely find the best savings of the year on Amazon devices, including Echo & Alexa devices, Kindles, Fire Tablets, and Fire Sticks. And it’s not all big names and tech—last year we also saw deals on Amazon Handmade products, as well as Whole Foods groceries. New this year is an initiative supporting small businesses: From now until Oct. 12, spending $10 on Handmade products will get you a $10 credit to spend on Prime Day.

Do I Need to Be an Amazon Prime Member to Participate?

It’s true: You need to be an Amazon Prime member to score these deals. If you haven’t signed up yet and aren’t totally sure if you want to, you can sign up for a 30-day trial period and decide whether or not you want to commit once the sale is over. Benefits of a Prime membership include free two-day delivery on millions of items, exclusive discounts all year long, savings at Whole Foods, and access to Amazon Original TV shows and movies like “The Marvelous Mrs. Maisel” and “Fleabag.”Once the 30-day trial period is over, membership costs $12.99/month, with discounts if you’re a student or a customer with an EBT or Medicaid card.

Where Can I Shop on Prime Day?

Aside from your good ol’ browser, you can also ask your Alexa-enabled device to tell you about the best deals. It’s also a good idea to download the Amazon app—previous years have seen app-exclusive deals and sneak peeks.

Early Prime Day Deals