Amazon's Next Brick & Mortar Bet? Furniture

Amazon's Next Brick & Mortar Bet? Furniture

Kenya Foy
Mar 28, 2017

Gather 'round, all of you dedicated Amazon shoppers: We know many of you are among the crowd of people who would rather do housework than shop in person, but you might be tempted to change your stance if the company moves forward with its plans to create physical stores to sell furniture and home appliances.

However, don't abandon your online shopping carts just yet. According to an anonymous source who spoke with The New York Times, the concept of a brick and mortar Amazon home store is supposed to be confidential, but apparently the details were too interesting not to share.

This isn't Amazon's first foray into physical retail stores; the company has already opened bookstores in five states, and are close to opening their no checkout line grocery store, Amazon Go, to the public—although the technology is having trouble dealing with more than twenty people at once.

So, what will set the Amazon furniture stores of the future apart from the current retailers? Here's the proposed plan: Take for instance that fab emerald green sofa you've been absolutely drooling over, but are reluctant to purchase because the thought of buying this type of merch without checking it out in person before dropping that kind of cash makes you a wee bit nervous.

Well, the source claims Amazon is mulling over the idea of incorporating augmented or virtual reality to allow customers to see how the merchandise will look in their homes. There are also reportedly plans for furniture to be displayed in the store, leaving shoppers the option to have their orders delivered to their homes.

Additionally, Amazon is said to be exploring the idea of creating an electronics store where Amazon devices and services will be offered, a concept likened to Apple's stores by two other sources familiar with the company's discussions.

According to a TechCrunch, a recent Pew Research study revealed that 79 percent of Americans now shop online with convenience being more of a motivating factor than cost, but it'll be interesting to see how Amazon's future plans for further expansion into brick and mortar territory will impact that number.

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