American Shoppers Misled by Greenwashing

American Shoppers Misled by Greenwashing

Trent Johnson
Jun 25, 2009

We've blogged about the importance of maintaining awareness of greenwashing and even blogged about a A Greenwashing Index to help you identify products that are truly green and those that might be a "lighter shade" of green. Unfortunately, the Guardian says that American shoppers are easily fooled with 98% of supposedly environmentally-friendly products in US supermarkets making false or confusing claims...

According to the environmental consulting firm TerraChoice, and written about in the Guardian, "more than 98% of supposedly natural and environmentally products on US supermarket shelves are making potentially false or misleading claims. And 22% of products making green claims bear an environmental badge that has no inherent meaning."

Their study verified claims of nearly 4,000 consumer products and found inaccuracies across the board in every product category imaginable including food products and cleaning products.

Have you ever purchased something only to find that it didn't live up to it's "green" hype?

See the rest of the article here.

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