Secret Garden in the City: Ampersand SF

Secret Garden in the City: Ampersand SF

Kim Lucian
Dec 5, 2014

Tucked away on a small side street, Ampersand is like a secret garden in the city. With its bright turquoise barn doors thrown open wide to the street, the flower shop had become a local institution in record time.

One likely cause of this is the sheer likability of the store's proprietors, Benjamin and Emerson. You just want to hang out here; the space is actually designed to encourage patrons to linger with a conversation style seating area in the center of the space. Another is the accessibility; you can purchase flowers by the stem, have an arrangement made up for you or take home one 0f their beautiful wreaths all for a price point that won't jeopardize your budget. Finally, it is their sheer creativity. The shop's Instagram account is filled with eye candy: loosely styled arrangements in vintage vessels, floral crowns and snippets of what is available in the shop that day.

Name/Title: Ampersand - Flower Shop & Design Studio

Launch date: Storefront opening— August 2014

Inspiration for opening: Ampersand is forged by an idea that flowers should be a daily, accessible pleasure available to everyone our diverse neighborhood. We also utilize the space as a design studio for us to work in for our weddings, deliveries, and any other orders that we may have. We also had a dream to be a creative community space and we encourage all of our customers to create their own bouquets if they so choose!

Merchandise source: All of our flowers are Bay Area Grown and sometimes California grown as well. We most often get flowers from growers that we have forged personal relationships with.

Best selling item: Designs that customers allow us to be creative and develop out of a vibe or essence they are wanting to capture—usually wrapped in our white paper and white twine.

Your favorite item: Benjamin's favorite flower is cockscomb & Emerson's favorite flower is ranunculus.

Favorite store (other than your own): There is little shop called Wallflower, also in the Mission District in SF. Vintage finds & cute things in a sky-light filled space—it's pretty awesome.

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