Anthropologie’s New Collab with Soho House Is Exclusive Vacation Vibes
Soho House is iconic for its chic, members-only urban sanctuaries, catering to artists and creatives since the first one opened in London in 1995. Now, Anthropologie is bringing the decor Stateside for the first time, with the launch of their Soho Home collaboration.
“We’ve long admired Soho House and share an affinity for creativity, understated sophistication and one-of-a-kind design. We’re excited to be part of the global growth of Soho Home and know our customers will love it as much as we do.” Andrew Carnie, Anthropologie President of Home, Garden & Europe.
While there are several of Soho House’s clubs (called Houses) across the US, this will be the first time that Americans can shop the company’s decor collection, which, according to the founder, was a natural extension of the brand.
“We started Soho Home because members always ask us where they can buy the things they see in the Houses,” says founder Nick Jones. “So we created a range to bring the House home, from the Chesterfield sofa you sit on at Soho House Chicago to the Barwell crystal you drink your Negroni from at 76 Dean Street.”
This isn’t the first iconic British brand to partner with the boho retailer. Earlier this year, the company debuted a collaboration with Liberty of London, their bold florals adorning everything from sofas to notebooks.