Antoine’s French Outpost in NYC

(Image credit: Apartment Therapy)

Name: Antoine Roset
Location: Union Square — New York, New York
Size: 1,200 square feet — 1+ bedroom loft
Years lived in: 1 year

Antoine Roset moved to New York from France four years ago to manage the North American region of his family’s company. He landed, temporarily, in the Financial District. After two years of searching, he thought his new home was a loft in Williamsburg.

(Image credit: Apartment Therapy)
(Image credit: Apartment Therapy)

Antoine chose furniture for his new apartment but the deal fell through. So, Antoine continued his search for an apartment. The apartment had to meet all his original needs, but now, it also had to accommodate his new furniture and accessories! After a lot of false starts, this Union Square loft in a former industrial building fits all his needs and more. The apartment feels incredibly open thanks to its very high ceilings, white walls and massive amounts of natural light.

“Be yourself, not what you see in a magazine,” implored Antoine to those who think they can replicate a showroom layout and their apartment will feel instantly like home. Antoine runs a high end furniture company and is surrounded by sleekness much of the day. At the same time, he fully understands that without a personal touch and without the warmth of art and the dynamism that comes from mixing sources and styles that a home will feel cold and lifeless. Antoine’s goal for his long-term New York residence is “very contemporary but with New York loft.” He likes the idea of juxtaposing the old and the new, the raw and the very polished.

That being said, at the end of the tour, Antoine admits “I need more art, but this takes time.” Antoine knows what he likes. He is confident of his style and the lifestyle he prefers. Based on how things look so far, the future is only going to bring more beauty, more refined glamour, and a lot of great French hospitality.

(Image credit: Apartment Therapy)

Apartment Therapy Survey

Style:: Modern Loft

Inspiration: New York — Urban European

Favorite Element: The large windows and the ceiling.

Biggest Challenge: To keep the space clean without making it cold. Having a warm atmosphere with sleek design.

What Friends Say: Is it all Ligne Roset?

Biggest Embarrassment: I don’t know if it is an embarrassment because I like the concept of an ongoing project, but I have to work on my entryway.

Proudest DIY: HiFi installation.

Biggest Indulgence: People can smoke in my place.

Best Advice: Take your time…Decoration takes time, so no rush.

Dream Source: Difficult to say…but for the kitchen definitely Bulthaup.

(Image credit: Apartment Therapy)







To see more details of Antoine’s kitchen:Antoine Roset Hosts French Style

Images: Jill Slater