Apartment Therapy, Cloth & Company and Amazon Throw a Party!

published Apr 25, 2017
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Maxwell, Christiane Lemieux, Jennie Warren, Celerie Kemble & Justina Blakeney (Image credit: Maxwell Ryan)

It was a busy few days down in High Point, North Carolina this past weekend! We threw a raucous collab launch party with a big company, Amazon, and a small, brand new one, Cloth & Company, to launch our new capsule collection, which is an experiment with online retailing and digital printing. Here’s the post I wrote about the inspiration last week.

The party was filled with both friends and those curious about what this was all about. What’s the bottom line? Let me tell you…

Inspired by Cloth & Company’s remarkable ability to digitally print fabric on demand, we’ve curated reader data and trends to put together two small collections of upholstered furnishings that are:

  1. Made entirely in the USA (Go Chicago!)
  2. Printed with totally eco-friendly, water-based inks (You can eat the fabric, if that’s your sort of thing)
  3. Super well-priced due to tremendous efficiency (They manufacture on demand, ship directly from the manufacturer and carry Amazon’s competitive pricing)
  4. Incredibly fast shipping...

This last one is truly amazing, and it speaks to a new type of efficiency that Cloth & Company and Amazon have been able to produce. Each piece of furniture in the collection begins to be made (it does not yet exist before you place your order) within hours of you pushing the button. It is completely made in Chicago and delivered to your door in 3-6 days. THAT is the story.

We joined them to be guinea pigs for this new venture and report on it from the inside. They are going to continue on and refine the process with other partners. Join me as I roll out up-close details of each collection (Dark Florals and Mud Cloth) this week and let us know what you think in the comments!

This dining room set is from the Mud Cloth Collection. Everything in the pic is available on Amazon and we’ll break down the entire collection this week. (Image credit: Maxwell Ryan)