AphroChic Launches: The Dreamland Pillow Collection

AphroChic Launches: The Dreamland Pillow Collection

Kristen Lubbe
Oct 1, 2009

We've seen quite a bit of AphroChic on Apartment Therapy; we were lucky enough to take an amazing glimpse inside her home. So it's really no surprise that she is now proud to introduce her new eco-friendly Dreamland Pillow Collection...

Jeanine Hays is the mastermind behind the AphroChic operation. She based the Dreamland Pillow Collection on the belief that a synthesis of high-end design and ethnic culture can create a style that is reflective of the individual while still being of the highest quality. We're certainly on board with a creative vision like that! These pillows are vibrant, interesting, chic and would help bring culture into anyone's home.

The Dreamland Pillow Collection is made from 100% natural fabrics. All pillows are printed on 100% Belgian linen, 100% silk, or 100% cotton. Even the packaging is made of eco-friendly papers and materials. It's really important for designers to release eco-friendly products. Not only because it's a great thing to do for the environment, but it also helps raise awareness. We realize that eco-friendly is just as beautiful (if not more in this case) than products made without that extra care.

A Product Launch for The Dreamland Pillow Collection will be during DesignPhiladelphia week. The event will also be a panel discussion for Home Interior Bloggers. I was asked to participate in the panel discussion, so I look forward to meeting any Apartment Therapy readers that can make it!

AphroChic- The Designers Lounge: Culture & Design in the Modern Home
Saturday October 10, 2009
5:00pm to 8:00pm
Design Within Reach
1710 Walnut Street
Philadelphia, PA 19103
RSVP: Jeannine@aprochicshop.com

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