Italian company Lago has an interesting marketing project they've been experimenting with for a couple of years now. Anyone can apply to be one of their "tenants" and have their space fully furnished with Lago's sleek, modular designs at a significant discount. In exchange, the tenants agree to have a few parties, talk about the furniture a little bit, and host people stopping by now and then to see the space.
It seems like a lot to do in exchange for a discount on furniture, but it's worked. The first Appartmento Lago popped up in Milan, and now there are four (Milan, Venice, Bologna, Riccione) with two more on the way — one in Torino and one in London.
The apartments play host to everything from music lessons to design blogging sessions, and they're photographed frequently. Any Italian — or European for that matter — with a cool apartment who's willing to outfit it in 100% LAGO (minus the bathroom) is welcome to apply, as long as they're OK with living in a little bit of a fishbowl.
Two of the homes are shown above — the Venice Apartment (photos 1-3) and the Milan Apartment (photos 7-10). To see more of these spaces, check out Appartamento Lago online or visit Lago's Flickr photostream.