So no, this wasn't actually announced at yesterdays Macworld, but it is definitely fun to watch. You've gotta love the effort put into Apple concepts by people that don't actually work for Apple.
"At Apple, our philosophy is to create products that are simple to use. And nothing is more simple than a big giant button"
"Everything is just a few hundred clicks away"
"I never realized how much I hated keyboards"
-via The Onion