Apple iPhone Concept Flattens and Refreshes iOS 7

Apple iPhone Concept Flattens and Refreshes iOS 7

Gregory Han
May 13, 2013

The Apple rumors hamster wheels are at full tilt right now, with many speculating the Jonathan Ive helmed design division is working on a big overhaul of Apple's iOS, reportedly aligned with the trend toward flat, 2D user interfaces replacing the hallmark skeuomorphism of current iOS. If the updated iPhone user interface looks anything as clean and simplified as SimplyZesty's concept mockup, I'm excited...

Created by Philip Joyce and Motion Designer Denes Farkas, their speculative concept of iOS is recognizably iOS, but with dashes of the best aspects of Google Now and Windows Phone. Joyce explains the concepts behind the user experience:

Skeumorphism: Probably the most misused and overused word in tech over the past year or so. Everyone has said how Apple needs to rid its software of visual metaphors, e.g, faux leather stitching in the iPad’s calendar and the ripped paper effect in the Notes app.

While skeumorphism is actually not always a bad thing, one thing is certain – Apple’s prized iPhone software is beginning to look a little stale.

I set out to see what the industry was speculating about the new look iOS. Everyone seemed to be saying the same thing. ‘Flat’ – the current buzzword in design.

While adding this new look and functionality to the OS, it still had to be iOS, which is simple, easy to use and familiar to regular iPhone users, not just the tech savvy users. So it still feels like iOS, while still getting a major visual overhaul.

(Images: SimplyZesty)

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