Arm & Hammer Cleaners… Now Sold in Empty Bottles!
Would you buy an empty bottle of household cleaner at the supermarket? Arm & Hammer is betting you will…
(video after the jump)
Their new line is called Arm & Hammer Essentials, and the cleaners are sold in “cartridges” (actually small bottles) that screw on to an ordinary spray bottle, which is sold empty. Once home, you fill up the bottle with tap water, and when it’s empty, you buy another cartridge.
Because the bottle can be reused, Arm & Hammer claims the new line will help reduce the 28 billion pounds of plastic waste US consumers generate annually. We also see a potential for reduced carbon emissions: empty bottles weigh less than full ones, and therefore take less fuel to transport. Here’s their promotional video:
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