AT Email: TOUCH Design - 1.16.08

AT Email: TOUCH Design - 1.16.08

Maxwell Ryan
Jan 16, 2008

January 16, 2008

This came through word of mouth yesterday and was a breath of fresh air. Phew!

TOUCH is a sustainable design development firm founded by Zoë Melo (left) devoted to making products that are beautiful, but also good for the environment and those that make them.

Zoë, a former model, racked up tons of experience with "money and glamour" and is now headed in the opposite direction. She bootstrapped this project because she "had an awakening to the things around me - to spend less. [Particularly] living in American, I learned how we have become big spenders."

I was first interested by the pieces, which are very organic modern. They are whimsical, elegant and practical. They also signal a design sensibility that I hadn't seen around. Turns out the designers are all from Brazil and Argentina, and Europe, much more than America, could be considered an influence here.

Domingos Tótora's earthy, brown objects and furnishings are all made of Kraft paper and natural pigments. Estúdio Manus, the collaborative effort of Caio de Medeiros Filho and Daniela Scorza, work in smooth white porcelain. Patricio Lix Klett works in plastic wicker.

TOUCH was written up in Dwell's last issue (which is where we dug up the quote atop) and seems to be on a roll. I urge you to check them out. In the growing intersection of product design and global sustainability, folks like this are the ones to watch.



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