AT on... Greenwashing

AT on... Greenwashing

Jonathan B.
May 2, 2008

Since we started writing for re-nest, we've found ourselves on a number of mailing lists for all things green. We don't mind the deluge in our email box -- it's fascinating to see how people are starting to think and talk about green. But every now and then, we get a press release that's just greenwashing, pure and simple. Take, for example, the one we got yesterday for a solar-powered Tanita brand scale.

"I'd like to introduce you to a new tool that can help eco-savvy consumers monitor their weight without harming the earth," it starts, breathlessly. It goes on: "the HS-301 Solar Scale... an environmentally-conscious bathroom scale, powered by built-in solar cells... but never requires batteries so you don't have to worry about landfill contamination."

We love technology just as much as the next blogger, but, please! We also have a scale that doesn't require batteries. It uses an old-fashioned spring dial... and contains no electronics whatsoever.

We know there are lots of different opinions about what "green" means -- perhaps we could find some common ground by discussing what we all might agree is not green.

image via by andreutzu

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