Benjamin Moore Just Announced Their 2017 Color of the Year (And It’s Not White This Time)

updated Jun 5, 2019
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(Image credit: onair)

Last year, Benjamin Moore went light and bright when they picked Simply White as their color of the year. This year, the hue is a bit more dramatic. Any guesses? Here’s what they chose…

(Image credit: Benjamin Moore)

Shadow (2117-30)

From light to dark, Benjamin Moore’s Shadow is a rich, royal amethyst that is a “master of ambiance,” according to Ellen O’Neill, Benjamin Moore Creative Director. “It is a color that calls to mind a ‘past’, yet it can also make a contemporary, color-confident statement.”

(Image credit: Benjamin Moore)

If you read us on the regular, you’ll know the editors have been espousing dark and moody hues for the past year. Black reigned supreme for awhile, but back in May during a Facebook Live AMA, Executive Editor Janel Laban predicted that colors that were one off from black would take over.

This isn’t the first time the popular paint brand has gone with a color in the purple family; 2011’s Vintage Wine was a lighter, redder version of the royal hue.

Need inspiration for what colors go with Shadow? Benjamin Moore’s full trend palette pairs the Color of the Year with 22 others that range from pale and muted to saturated and deep:

(Image credit: Benjamin Moore)

What do you think of Shadow? Tell us in the comments!