We Asked 5 Designers to Reveal Their Favorite Target Store Brand

published Jun 3, 2018
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(Image credit: Target)

Where else does spending at least a hundred bucks when you only went in for dish soap feel so good? Somehow it seems like Target’s goods just keep getting better, from clothes and health & beauty to home décor.

It turns out we civilians aren’t the only ones who can’t get enough. People who make their living by making homes beautiful are loving some of Target’s newest brands—one in particular. We talked with a few to find the winner and by a landslide it’s Project 62, with Hearth & Hand with Magnolia a solid runner up.

Meet our Target fan club and hear what they had to say….

(Image credit: Target)

Megan Born has been designing in Chicago and now Salt Lake City for almost 10 years. She’s currently a Homepolish designer with an eye for simplicity, believing that minimalism isn’t the lack of something, but the perfect amount of everything.

Megan’s favorite Target brand: Project 62

Project 62 has so many timeless pieces that keep me coming back for more. The pieces are simple yet well-designed and the price point is perfect. You can find so many finishing treasures for a room within this line that won’t take you over budget. I love the wall mirrors, accent tables, faux plants, frames, and table lamps.”

(Image credit: Melissa Oholendt on behalf of Target)

The expert: Emily Henderson, Home Spokesperson for Target

Perhaps best known as the host of HGTV’s Secrets from a Stylist, Emily Henderson is the creative director of Los Angeles-based Style by Emily Henderson and author of Styled: Secrets for Arranging Rooms, from Tabletops to Bookshelves. (And, yeah, she’s one of Target Style’s experts, so she knows the goods well.)

Emily’s favorite Target brand: Project 62

“That’s a tough one. That’s like asking me to choose my favorite child. If I had to pick a favorite Target Home brand right now, it would probably be Project 62.

“I love Project 62 for its clean lines, more muted color palette and strong furniture assortment. A lot of the furniture is mid-century modern-inspired which I’m naturally drawn to. Whether ‘modern’ is your style or not, there are so many pieces that are versatile enough to work with any style. Some of my favorites are the: Peoria Wood Arm Chair , Delavan Tripod Table Lamp and Oversized Textured Throw Pillow in Blue.”

(Image credit: Courtesy of Target)

The expert: Jen Robin, professional organizer

As a celebrity executive assistant, Jen Robin mastered the art of to-do lists, time management, and efficient systems. Her site Life In Jeneral is a lifestyle and organizing company helping people simplify, organize and transform their space so they can live their life more joyfully.

Jen’s favorite Target brand: Hearth & Hand with Magnolia

“We love the simple and beautifully curated pieces from Hearth & Hand with Magnolia . They create classic pieces that have a fresh and new feel. All of their products are pretty and functional, which we really appreciate when organizing clients’ spaces. We also love the natural tones throughout the pieces that make it easy to find something for everyone’s taste.”

(Image credit: Target)

The expert: Ashley Rose, lifestyle blogger

Ashley is the creative force behind Sugar & Cloth, a coveted lifestyle destination for all-things DIY, recipes, home décor, creative entertaining, and travel.

Ashley’s favorite Target brand: Project 62

“I love the new Project 62 designs for the unique styles and trendy color schemes, but Threshold continually has great classic pieces to mix in as well! Project 62 is a really budget-friendly alternative for adding in super trendy designs without a large financial commitment, and Threshold has great affordable staples for the home.”

(Image credit: Target)

The expert: Becky Shea, interior designer, Becky Shea Design

An entrepreneur at heart and a designer by soul, Becky says building a space, brick by brick, and knowing what’s under the hood is the most gratifying feeling: “For me, it’s not just about what you see. It’s about how it functions behind the scenes, and the impact it makes on our environment and your lifestyle.”

Becky’s favorite Target brand: Hearth & Hand with Magnolia

Hearth & Hand is definitely my favorite. I love this line because they have tons of cute black home accents coupled with having amazing large vases (great for branches) available. From vases to napkins and dinnerware, their collection is vast but pretty timeless. These objects are perfect additions to style a kitchen, dining or coffee table, and as an added plus can definitely help step up your shelfie game any time of year. It’s a great collection that’s pushing folks to not fear black in their interiors. I always tell my clients to embrace the dark side!”