The Best Time to Buy A TV in 2020, According to Experts

published Jun 13, 2020
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Liz Calka

Diving into the process of shopping for a new TV can be an exciting feeling (honestly, isn’t any opportunity to optimize Netflix consumption thrilling?), but it can also be daunting. There are all the different sizes to consider as well as the different brands and models—and then, of course, the money.

All those options and price points (I mean, have you seen those fancy TVs that look like paintings?) mean that shopping for a TV is more confusing than ever. However, like most things, there are times during the year that are better than others when it comes to getting a good deal on a television.

First: Do your research when it comes to different brands and models.

Before you price anything out, now is the time to honestly assess your lifestyle and entertainment needs. Maybe you want to add your TV to your gallery wall and have it blend right in. Maybe you want to hide it away in an entertainment console. Perhaps you’re all about a fancy wall mount situation. There are a lot of factors to consider, and while knowing the best time of year to purchase a TV in order to get the best deal is helpful, it’s not nearly as helpful if you don’t know what kind of television you want in the first place. Once you have your top TV choices narrowed down to a handful of options, figuring out how to save money on your final choice is a good next step. 

What’s the best time to buy a TV and save money?

We asked some deal-finding experts, and July 2020 seems like a pretty solid time to search for a new TV—especially if the idea of braving crowds or refreshing a browser endlessly around Thanksgiving seems less than appealing.

Daniela Corrente is the co-founder and CEO of Reel, a debt-free shopping tool that helps you save money to buy things you love. The site also price tracks products to find the best deals, so she has the inside scoop on optimizing your timing to score a good deal on a television. “Historically, the best time to buy a TV has been Black Friday or Cyber Monday,” Corrente shares. “However, nowadays with technology evolving at such rapid pace and retailers having to move inventory faster, you can score a good deal at almost any time of the year.”

So if you’re one of those people who is determined to get a good deal, then the good news is that there are tools like Reel that can help you year-round. But if you’re determined to get the absolute best deal no matter what, then there are a few dates to mark on your calendar where you might have more luck.

Corrente says the end of the first quarter of the year—around the end of March—saw a dip in TV prices, so she anticipates the same will be true around the end of Q2, in June and July. That time frame “will be full of deals,” she says, “due to the fact that brick and mortar will be forced to push the inventory they have been sitting on since social distancing started.”

There is some truth to excellent sales happening around major holidays like Thanksgiving, though, as Smart Shopping Expert Trae Bodge shares. “Black Friday/Cyber Monday is the best time to buy a TV,” Bodge says. “Another reliable time for sales is right before the Super Bowl. You’ll also see a smattering of sales during ‘Black Friday in July’ events in July.” 

Can you negotiate TV prices?

Something to keep in mind when buying a TV, regardless of what time of year you’re doing so, is that many, many retailers offer price matching. Best Buy in particular has a fairly flexible price matching policy. That means if you want to buy from Best Buy (maybe you get particular rewards there or like their customer service, for example) but find a more affordable price at another retailer, they will match it as long as it meets a few specific criteria.

No matter what, though, Corrente says one of the most important tips for buying a TV in the most financially sound way possible is to make sure you have enough money saved for the purchase before buying it.

“I believe the most important thing is that people have enough money allocated for when the TVs go on sale,” Corrente says. “If they swipe a credit card because of a sale and then just pay the minimum balance every month, they will end up paying perhaps even more than the original full price.”