9 Instagram Accounts You Need to Follow if You’re Obsessed With Trader Joe’s

published Dec 1, 2019
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Credit: Joe Lingeman

If you’re anything like me, then you probably find yourself on Instagram to gather inspiration when it comes to fashion, beauty, interior design, or all of the above. But have you ever considered turning to Instagram for inspiration for your next Trader Joe’s haul?

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If you’ve ever visited a Trader Joe’s during rush hour or in any major city (navigating any Manhattan-based Trader Joe’s is a true feat), then you know that sometimes the process can be a little overwhelming. After all, with all those great deals, it can seem impossible to know where to start, especially if you’re in a hurry or the store is packed. Luckily for all of us, this is where Trader Joe’s influencers come into the picture.

Known for posting the newest TJ’s products and recipes for using them all, these influencers have thousands of fans. The colorful pictures of the inside of their carts are oddly comforting—super familiar, yet still inspiring in their own, mundane way. And in a world of influencers shilling thousand-dollar bags and luxury skin care products, having someone who just alerts you when there’s a new brand of affordable, frozen dessert gnocchi in store is kind of refreshing. Plus, I mean, dessert gnocchi is obviously very important content in any context.

Here are the best Trader Joe’s fan accounts to follow on Instagram:

Their bio says it all: this is the original TJ’s influencer. With almost one million followers and tons and tons of posts updating us all on the newest products and seasonal favorites, it’s pretty clear why this is the OG. 

This account is a smaller one compared to @traderjoeslist, but still has a healthy number of followers and a variety of helpful and inspiring posts. Also, almost every photo in their feed is the same exact set up (the owner of the account holding a product outstretched in front of the camera), which is oddly satisfying.

With fewer followers than the mega TJ’s influencer accounts, @discovertraderjoes is a comforting mix of posts about recipes, products, and perfectly styled fall foliage.

Love a good Trader Joe’s haul? You’re going to want to check out this feed as soon as possible. 

If you’re mostly looking for advice on how to use TJ’s products or just to jumpstart some easy, affordable recipe ideas, then this account is for you.

Interesting in honest, real reviews about product? Trader Yums is here to give you exactly that. 

This account posts everything from food to beauty to beer when it comes to the best of TJ’s, so if you’re not just interested in food or recipes, check this account out.

I could explain why you need to follow this if you’re a big Trader Joe’s fan, but if you know, then you know.

If you love a good marble counter top flat lay and Trader Joe’s, then hit that follow button ASAP.