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Big News: Chip & Joanna Gaines Announced a New Line for Target

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Tara BellucciNews and Culture Director
Tara BellucciNews and Culture Director
Tara is Apartment Therapy's News & Culture Director. When not scrolling through Instagram double-tapping pet pics and astrology memes, you'll find her thrift shopping around Boston, kayaking on the Charles, and trying not to buy more plants.
published Sep 12, 2017
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Big news, Fixer Upper fans: The Gaines have their (bulls)eye on a new way to get into your home. Target just announced today that the duo will be designing a new line for the retailer.

“Celebrate the everyday with Hearth & Hand – created exclusively for Target 
in collaboration with Magnolia, a home and lifestyle brand by Chip & Joanna Gaines,” the announcement on Target’s website reads. “
Built upon our shared commitment to giving back to our communities, these pieces 
reveal the beauty of everyday moments shared with family and friends.”

“We are so excited to announce our partnership with Target,” Joanna says in a video on the brand’s landing page. “It’s a beautiful mix of everyday products for tabletop, home decor, giftables.” The over 300 piece collection will range in price from $.99 to $129.99, with most items under $30.

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There will also be a charitable bend to the partnership: “Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration.” The first partner with be with Target House at St. Jude Children’s Research Hospital, where Magnolia will redesign their dining room just in time for holiday gatherings, A Bullseye View states.


We’re excited to announce our new line #HearthAndHand with Magnolia, a partnership with @joannagaines and @chippergaines. Available 11/5. More details via link in bio.

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Joanna has created lines of rugs, furniture and paint before, but Target invariably has invariably a much bigger, national reach.

Hearth & Hand with Magnolia will be an ongoing partnership with additional items added seasonally. The first collection will be available starting November 5 in stores and online.

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