Blog Alert!: The Cleanest Line

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(Image credit: Apartment Therapy)

Climbing right out of the catalog business, Yvon Chouinard’s Patagonia recently launched their own blog, TheCleanestLine.com. Not actually a business, but more of a brand extension in line with Patagonia‘s outspoken environmental mission for many years, The Cleanest Line is said to be for employees, friends and customers of the company, but it should turn up some good new info…

Patagonia is actively invovled with both the political and retail manufacturing sides of the environmental debate. Hopefully, it will be about more than clothes. Right now there’s a cool post on batteries powered with sugar that is worth checking out.

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