It's heeeere! I spied the Spring 2011 issue in the checkout line and had to take a closer look. As expected, there is a strong emphasis on children's fashion, but would this new Condé Nast publication fill the void left by Cookie? Well, sort of. This is still Lucky, a magazine devoted to shopping, so you won't find any substantive coverage of parenting issues or problem-solving. You will find lots of beautiful clothing, toys, gear and decor.
Three lovely rooms were featured in the lucky life pages: the bedroom of designer Lela Rose's nine year old son, a woodland playroom put together by prop stylist Kendra Smoot, and the modern nursery of architect Elizabeth Roberts' toddler. Props to Smoot for the nice job she did customizing an IKEA Hemnes dresser, but the fact that they hung an indoor rope swing six inches away from said dresser made this mama twitch. There were roundups of excellent toy stores, sunblocks, lunchboxes and display ideas for children's artwork. I was especially excited to see a profile of Bloesem Kids blogger Irene Hoofs, who will be guest blogging at the Lucky Kids site later this month. The fashion spreads are gorgeously styled and I'm eager to see where this publication goes next.
Have you see it? What did you think?