Blogging NY Times: Green Marketing

Blogging NY Times: Green Marketing

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Kelly
Jul 5, 2007

Faux green? That's what a lot of technology companies are aiming for when it comes to appealing to customers. They want us to think they are green, whether it's from hosting green contests to greenwashing (that is, trying to put a green spin on) their products. The bottom line, they want us to think they're green so they can get us to spend more green. Surprised? Not at all.

The New York Times examines the green phenomenon in the technology world, and finds that it is mostly a marketing campaign. Even steps taken to save electricity, an energy-efficent server for instance, centers around the consumer saving money. While saving consumers money is a valid marketing tactic, it isn't necessarily making a product or company green(er). We think we need to determine what it is we, as consumers, want in this whole green campaign. Our most powerful voice is how we choose to spend (or not spend) our money. What needs to change to get these companies to realize that faux green just wont cut it? What do you want out of a greener technology?

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