Blogging The Wall Street Journal: How Green is My Realtor?

Blogging The Wall Street Journal: How Green is My Realtor?

Stephanie Kinnear
Feb 26, 2008

As seemingly popular as green building and green design has become these days, finding a legitimately green home to buy can often present serious obstacles. Where to look? What to look for?

Hopefully, that's where green realtors can help. Or can they?

According to a recent article in the Wall Street Journal, realtors branding themselves as "green" are nearly popping out of the woodwork right now.

In some cases, it's merely a convenient marketing strategy for a realtor who has very little green knowledge. In other cases, the brokers are actually offering clients a great service, especially clients with limited green building or design familiarity. These truly helpful brokers are often certified by EcoBroker International, which educates realtors on eco-friendly homes and marketing (which means they've actually taken classes on the subjects).

The article makes a compelling argument for individuals who are set on either buying green or selling their green home to use such a realtor.

We're curious ... Have any of you worked with a "green relator"? How was the experience?

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