Blogging USA Today

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Are you an alpha mom? A USA Today article last week profiled the trend. What does an alpha mom mean, you ask?

An alpha mom is educated, tech-savvy, and Type A. Alpha moms have a common goal of mommy excellence.
She is a multitasker. She is kidcentric. She is hands-on. She may or may not work outside the home, but at home, she views motherhood as a job that can be mastered with diligent research.

For better or for worse, the phenomenon of the alpha mom has got the attention of marketers. According to the article, everyone from Nintendo to Cadillac has identified and targetted the alpha mom. She typically has money to spend and is “a leader of the pack who influences how other moms spend.”

Read the full article here. We’re sure our AT: The Nursery readers have a lot to say about this so comment away!