Look! Anthropologie's 'Buzzworthy' Storefront

Look! Anthropologie's 'Buzzworthy' Storefront

Amber Byfield
Apr 15, 2009

04_15_09_anthro1.jpgWe've long admired Anthropologie's creative storefronts and the innovative reuse ideas in their displays, but yesterday we noticed they might also be pushing (or capitalizing on) a more social agenda...

We must say, we were impressed with this Anthropologie storefront in Austin. We admired it from afar, noticing the golden hexagons that looked a lot like honeycomb. After reading Fruitless Fall by Rowan Jacobsen, the health of honeybees is at the forefront of our mind, and it seems all of a sudden bees that bees are so en vogue.

Upon closer inspection, this display utilized orphaned drawers and had several vegetable and herb plants in containers.

And there was that little, sign, too, that said a lot more than just "did you know that honey bees pollinate 1/3 of all foods we eat?" Clearly this was meant to be educational as well as fashionable.

The verdict's still out on whether a storefront can help further a cause, but one thing's for sure: we do appreciate that Anthropologie knows that honeybees need a little extra love these days.

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