Can Cleaning Make You a Better Person?

Can Cleaning Make You a Better Person?

Sarah Coffey
Nov 3, 2009

According to a recent study conducted at Northwestern's Kellogg School of Business, the implication is yes. Researchers found a link between citrus-scented cleaners (rather than antiseptic scents) and virtuous behavior. Seriously, we're not kidding...

Chicago Public Radio's Adriene Hill interviewed Northwestern Professor Adam Galinsky, who performed tests of morality, such as trust games, on two groups of people: one in a clean-scented room and the other in a normal room. The group that smelled the citrus scent reacted in a more "virtuous way" than the other group.

Galinsky said that the clean smell "sort of activates that natural association between cleanliness and morality."

For the whole story from Chicago Public Radio, click here.

Photo: Sarah Coffey

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