Can You Guess the Company Behind this Ad Campaign?

Can You Guess the Company Behind this Ad Campaign?

Jess Watson
May 19, 2010

I recently stumbled across this stunning ad campaign and couldn't wait to get my hands on the company's catalog. Full of immaculate styling, vibrant colors and perfect lighting, I figured this was the work of the next big Anthropologie-esque home store. Turns out I was wrong. Can you guess who these ads are for?

If you guessed IKEA, you guessed right! It looks like the home goods giant has realized that not everyone craves the Scandinavian modernist style they've become known for. With obvious nods to Anthropologie and the movement toward rustic eclecticism, these images styled by Lo Bjurulf are simply breathtaking. And it's refreshing to see IKEA's products in a brand new setting.

What do you think of this new ad campaign?

(Images: Denise Grünstein for IKEA; found via seesaw designs)

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