Real IKEA Customers Guess What a New Product Actually Is For

Real IKEA Customers Guess What a New Product Actually Is For

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AT Video
Aug 28, 2016

A trip to IKEA isn't complete until you leave the store with with an item you didn't intend to buy. From fun accessories, like colorful pillows, to practical products, like outdoor lamps, IKEA's designs are so catchy you find yourself in the check-out line, justifying exactly why you are bringing this home. (Because you need it, really!)

We recently visited our local IKEA with their Head of Research, Mikael Ydholm, as he conducted his own in-store focus group. His goal was to see if customers could guess the function of one of their latest products. Take a look and see if you can guess the correct answer.

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