This Alcohol Brand Will Pay You $10k to Give Up Drinking Frosé This Summer

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Summer is officially here, and there’s a lot on the itinerary: road trips, backyard barbecues, reading a ton of great books, and lounging on a large pool float while sipping rosé (and frosé), because the wine is a must-have. But if you were offered $10,000 to give it up for the summer, would you do it?

By now, wine brands are well aware that for many people, rosé = life. In May, Rosé All Day announced they’re hiring a rosé influencer and giving them $10,000 to travel to the south of France and create wine content. Now, Cape Line Sparkling Cocktails wants to pay you the same amount of money to do the exact opposite: give up frosé completely. Do you think you could do it?

“Cape Line is all about living life to the fullest, without compromise. We want to help someone do exactly that this summer, without the hassle, mess, or fuss of frosé,” Sofia Colucci, vice president of innovation at MillerCoors, said in a press release. “Cape Line is the simple, grab-and-go summer drink that’s always flavorful, and camera ready.”

If you’re up for the challenge, email nowayfrose@capeline.com with a description (100 words or less) of how you’ll live your frosé-free summer, plus a picture of your ideal summer. There’s no word on what’s expected of the winner, but if we had to guess, you’ll likely create some content for Cape Line’s Instagram that shows off your frosé-less summer plans.

At first, the thought of spending three months without frosé seemed nearly impossible. But if you freeze Cape Line’s canned cocktails for about two hours, you’ll get the perfect summer slushie. With flavors like Hard Strawberry Lemonade, Blackberry Mojito, and Margarita, we don’t even think we’ll miss frosé.